Q: I find this interesting but isn’t a one-sheet a waste of time and not necessary?
A: We get it.
Shouldn’t your work speak for itself? Why would you need a one-sheet or any leave behind. You’ve heard people say no one looks at them. Shouldn’t your script be given or sent instead?
Here’s the thing.
While writing the script takes dedication, blood, sweat and tears, it’s only the first part of a very long process. This project will ultimately have hundreds of people involved in it and many times, millions of dollars.
In a very saturated market (there are approximately 500,000 scripts floating around Hollywood any any one time), certain tools become mandatory. The “one-sheet” or pitch deck is the SINGLE UNIVERSAL TOOL used to help kick off the process and the approvals. I cannot think of a single instance when we – personally – have not used a one-sheet for a project. It’s a little bit like the padding on the heel of a woman’s shoe (sorry guys, just roll with me on this analogy). You may not be looking for it but if it isn’t there, it’s all you see or hear (that annoying lopsided clicking noise that occurs).
On our end, we help you understand why and how it helps you get ahead of those thousands of other people battling for attention.
Q: I’ve been holding off on getting too enmeshed in the pitching process because I’m worried it will be another rabbit hole I get sucked into… costing me tons of money and wasted time. Is this worth my effort?
A: Maybe. Maybe not.
What’s the cost of having your project sit lifelessly on your computer with no one else ever seeing it? Isn’t that more of a waste of your efforts?
I have to admit that there are only a few people in this world that actually love the process of pitching. I think it must be a genetic thing… I know a few of those people… they just LOVE having someone say ‘no’ to them because it ignites a drive and motivation to make them turn around and say ‘yes’.
I’ve had to learn pitching skills the hard way… by falling on my face a lot, wiping egg off my face and learning to like the bumps and bruises I got when I collapsed from the sheer and utter humiliation of saying something really stupid.
Thankfully I got past those days many decades ago… but I’d be lying if I didn’t tell you that sometimes I still get a little anxious when I’m about to go into a really important pitch meeting. It’s just the nature of life. But when I know I’m more prepared and have done the right research and planning, I’m confident I have a solid fall back plan in case my mouth gets a serious case of ‘eating shoes’ on that day!
It’s NEVER a waste of time to learn about the pitching process. NEVER. Because it comes into play in EVERY.SINGLE.ASPECT. of your life. Not just about the film or tv show project in the forefront of your brain right now. The reality is that we ‘pitch’ every day in our lives.
Learning how to do it correctly and efficiently will never be a waste of your time.
Q: I’ve read tons of books and taken several courses and a one-sheet is only mentioned in passing. Why are you focusing so much on it?
A: We’ve probably read many of the same books or have taken some of those courses and have nothing against what they teach.
But we focus on training what happens in real life scenarios, the ones we deal with daily… for decades.
This is one of the things that we lead with on all of our own pitches. It’s something we ask of producers and writers whenever they want us to look at their project or work.
We work with top network executives every day. The first thing they ask for when we mention a project is “can you send me the one-sheet?”. Remember… they have to pitch it internally also… as does a producer or studio executive… and you don’t want to rely on them creating the materials if you can help it.
It says a lot about you to have done the work for them. You’re professional. You’re helpful and you’re serious about making sure everyone gets the right message about your work.
It’s something that’s taken for granted because everyone inside the business just knows they need to create them.
Most people writing books or offering courses on the writing process won’t go into the one-sheet creation because they are in the business of the ‘writing’ end of things and there is an ENORMOUS amount of work entailed in that… as you may well know already.
Our focus is on what you do AFTER the project is ready to hit the streets. We focus on the pitch… and that’s it. Why? Because that’s what makes or breaks you in the end. The one-sheet is such a foundational piece of the pitch process that we wanted to start with that as the output. However, you learn a heck of a lot more than just the one-sheet in this training.
You can’t create an effective one-sheet without knowing about the pitch process itself and the people involved in it.
Q: I’m not a graphic artist. Are you sure I can learn this?
The skills you need to create a one-sheet or pitch deck are LEARNABLE. We’re not trying to teach you to be the next Rembrandt … or even Banksy! You’ve learned a lot of skills already about writing or producing a project to get you to where you are now.
No one expects you to be born knowing how to format a screenplay or script.
The same goes with creating a one-sheet.
No matter how much self-doubt or slight discomfort you may feel during a ‘design’ process, I’m completely convinced you can absolutely do this.
I created the process in a manner that makes it easy for you. In fact, by the end of the training, you’ll look back and won’t believe you didn’t do this earlier.
Q: The price seems high. Why is that?
A: Actually, it’s not.
I chose to keep it as low as possible in this first run so it’s accessible to as many people as possible. Someone hiring me and/or us to consult and help them with the pitching process costs thousands and thousands and thousands of dollars. And that’s just for a single day or portion of a day.
The process I’m sharing with you is the same process I use myself. In fact, it’s the process used to create pitch documents for 6 tv shows that just got cleared for airing later this year.
You’re getting the inside tips and insights that has taken decades to learn and hone. The training isn’t just about the process of pulling elements together for a single document.
It’s about the entire pitch process.
The mindset of different people you’ll be pursuing and the strategic AND tactical way you’ll want to approach pitching.
The reality is that I’ll be raising the price of this training over time so it’s at the lowest it will ever be right now.
Today is the time to grab it before it goes up.
Q: Does this training guarantee that I'll get a deal?
A: No, unfortunately not.
That would take a crystal ball.
What it CAN do though, is help you understand how to approach people, how to create a one-sheet that addresses just what they want and how to make yourself a LOT more confident and comfortable in the pitching process.
Q: Can I get my money back if I don't like it?
A: You're given a 30-day refund policy but IT IS CONDITIONAL.
You're able to receive a refund if you ONLY unlock and view the first THREE 3 Modules.
You must also show that you've completed all the worksheets for each of those modules in order to qualify.
Once you UNLOCK Module 4, the refund is no longer available under any circumstances. So don't make a mistake and unlock that module and then say it was a mistake!! Please read more details above in the guarantee section.
Remember, this is a course you'll go back to over and over again, even when you get to advanced stages of pitching.
Yes, there's THAT much info inside!
Q: Can you remind me what I’m getting today?
A: Sure. Here’s the full list:
· The full six module Pitch On A Page training sessions
· All the worksheets, cheatsheets, resource guides and tips for each module
· Downloadable audio versions of the lessons
· Permission to join our private community with lifetime access
· Access to me and to Robert on Fridays (if not other days also) inside that community
· The 17 Things To Avoid Saying In A Pitch Meeting training and PDF download