Why else would shows like American Idol or The Voice or Friends have syndication and licensing deals set up all over the world?
Because the numbers are there.
There are over 7 billion people in the world right now.
There are almost 1.6 billion television households and the United States only accounts for about 120 million of them.
That means there are FAR more outlet opportunities outside the U.S.; they just don’t all have the prestige of American networks.
Collectively, however, they can add up to far more coverage, and revenue.
For instance, if you can’t get into Italy, try France.
If you can’t get in to France, go to Russia. Or South Africa. Or Brazil.
The list goes on.
When you can only get a small licensing fee from a small country, you may think it’s not worth it.
However, when you have dozens of small countries, you’ll look at it differently.
It takes a lot of time, money, connections and patience but it can be done.
We’ve had shows that do well in countries outside the U.S. and that fact alone makes them more appealing to U.S. outlets.
It’s a reverse process if you’re based in the U.S., but it works.
Bottomline, keep your mind, and eyes, open when thinking about your distribution strategy.
Not everything you hear is 100% true and may not apply to your unique situation.
Don’t ever let ‘chatter’ stop you from persevering and marching forward with your dreams of distribution.
If you want more advise or information, reach out to us.
We’ll post more blogs on the subject but also offer coaching and pitching feedback sessions.
You’ll find them in the Work With Us section of our website.
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